Taking a territorological perspective on place branding?

Third Place Learning Environments: Perspective Sharing and Perspective Taking

In this paper we deliberate on intercultural and global communication strategies of perspective sharing and perspective taking, and potential perspective transformation. Consideration to these strategies is given within the two instances of third place learning environments: (a) Role-play simulation environment in which learners experiment with strategies for resolving intercultural misconcepti...

A Control Perspective on Imaginal Perspective Taking

This contribution presents a computational cognitive model of imaginal perspective taking (IPT). The model is shown to account for major effects observed in IPT as well as concrete human data from an IPT experiment. Model development was based on the observation that control mechanisms play a central role in IPT performance. In taking this approach, model development and the model itself reveal...

The Four R’s of Place Branding

This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the process and practice of place branding with the intention of recommending a set of principles for place branding. This particular research investigates the interactions and relationships between people and their place to identify the constructs that are interwoven into those interactions and which inf...

Internal Branding: Exploring the employees' perspective

Branding: an adolescent sun protection perspective

Australian adolescents are consistently found to exhibit low levels of adherence to sun protection guidelines, resulting in high levels of skin cancer incidence in later life. Given the importance of image, appearance, and peer approval factors in adolescent sun protection, this study sought to examine adolescents’ perceptions of the “sun protection brand,” its competing brands, and possible co...